Are you saying that it is priced for professionals rather than for the actual worth of the product? I think that companies which start and follow that kind of principle are a little evil. "I think pro's will pay x dollars, that's all I care about". I mean, at the end of the day, you have many competitors offering their versions of the same thing for something like 10-20 dollars. When your product is priced like this, not only do you choose to exclude a section of the market, but you may not have made enough of an incentive for anyone using BlackRapid's to switch over. The biggest incentive that I see as a plus is that your strap + c-loop combo is only 60 dollars which is highly competitive. The C-loop by itself is not really priced so well, though. Lastly, is the c-loop tripod plate mountable?

No matter how innovative your C-loop (a tripod mounting point with strap loops) is, by pricing it at $40 USD, you automatically kick a large portion of your market out the window. $40 for a piece of metal with two moving parts (I think), is a bit much - especially considering that you have to buy the rest of the system. Unless you plan on only marketing it to professionals as a "overpriced but worth it...sorta" piece of gear.

WHAT? Who said magnets become demagnetised from impact? When was the last time you dropped your refridgerator magnet and had it stop working? The properties of the metal are such that it carries a magnetic field. Unless you think dropping something changes the direction of the electron spin inside a magnet (IT DOESN'T) your magnets will work! When was the last time you dropped your headphones? They have magnets too. Wow please guys. Do not spread rumours. It's not hard to research a little bit about magnets. They do not get demag'd from impact. God...damn,

Will someone explain to me the logic behind not wearing your elbow pads /full gear on things like redbull rampage? A good way to get hurt and rip up your skin and only increase recovery time. If you plan to go big, I would expect that you armor up a bit more...